The number one reason people give me for giving up on something great is, "someone else is already doing that."

Continue reading "Competition by Seth Godin" »

In most fields, there's an awful lot of work put into the last ten percent of quality.

Getting your golf score from 77 to 70 is far more difficult than getting it from 120 to 113 or even from 84 to 77.

Answering the phone on the first ring costs twice as much as letting it go into the queue.

Making pastries the way they do at a fancy restaurant is a lot more work than making brownies at home.

Continue reading "Hardly worth the effort by Seth Godin" »

The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups.

1.Strangers are customers to be, but not yet
2.Critics are those that would speak ill of you, or need to be converted
3.Friends are those that might have given permission, or even buy now and then
4.Fans are members of your tribe, supporters and insiders

Continue reading "Strangers, Critics, Friends or Fans by Seth Godin" »

By Jeff Neff

While Walmart's redesigned, repackaged and reformulated store megabrand has drawn some unflattering comparisons to those generic brands, to write it off as similar not only misses the point but underestimates its potential impact. The new Great Value is a game changer, not simply because of its size -- the brand is estimated to be larger than $10 billion -- but because its novel approach to store-brand packaging and merchandising. Great Value isn't trying to pass itself off as a clone of the brands it competes against; that bland whiteness aims to set the brand apart with a distinct look and identity.

Continue reading "Retailer Revamps Store Brand to Make It Stand Out From Competitors" »

Retail sector face the greatest competition in the business world. If you want to survive the competition you need to develop some marketing strategies. Good strategies are the secret behind any successful retail store. Don't get over engaged in the day-to day work to run your stores. If you don't apply new ways to improve your marketing efforts you will loose business to your competitors. So try to push forward your business on a regular basis. Think carefully about your current strategies. Are they working properly? If not, then its time for you to change your strategies.

Here are a few retail marketing that will help you improve your business.

Continue reading "Tips for Improving Your Retail Marketing" »