The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups.

1.Strangers are customers to be, but not yet
2.Critics are those that would speak ill of you, or need to be converted
3.Friends are those that might have given permission, or even buy now and then
4.Fans are members of your tribe, supporters and insiders

Continue reading "Strangers, Critics, Friends or Fans by Seth Godin" »

By Jeff Neff

While Walmart's redesigned, repackaged and reformulated store megabrand has drawn some unflattering comparisons to those generic brands, to write it off as similar not only misses the point but underestimates its potential impact. The new Great Value is a game changer, not simply because of its size -- the brand is estimated to be larger than $10 billion -- but because its novel approach to store-brand packaging and merchandising. Great Value isn't trying to pass itself off as a clone of the brands it competes against; that bland whiteness aims to set the brand apart with a distinct look and identity.

Continue reading "Retailer Revamps Store Brand to Make It Stand Out From Competitors" »

Retail sector face the greatest competition in the business world. If you want to survive the competition you need to develop some marketing strategies. Good strategies are the secret behind any successful retail store. Don't get over engaged in the day-to day work to run your stores. If you don't apply new ways to improve your marketing efforts you will loose business to your competitors. So try to push forward your business on a regular basis. Think carefully about your current strategies. Are they working properly? If not, then its time for you to change your strategies.

Here are a few retail marketing that will help you improve your business.

Continue reading "Tips for Improving Your Retail Marketing" »

So why experiential marketing at retail? Is traditional media not sufficient for sharing experiences with customers? As media fragmentation and consumer savvy continue to rise, one element in the advertising realm that has remained intact, yet is often overlooked in terms of its communication value, is the retail store itself. The key to creating brand experiences in today's marketplace is looking at the retail store as more than a sales venue. It is an actual medium and consumer touchpoint, and must become more than just a point of distribution.

Continue reading "Experimental Marketing" »

More than two-thirds of packaged goods shoppers make purchase decisions within the store, where they are influenced by a variety of marketing vehicles, according to a comprehensive research study conducted by OgilvyAction, New York.
Based on approximately 6,800 shopper intercepts conducted across six retail channels in the U.S. in February-March 2008, the study found that 72.4% of shoppers make in-store purchase decisions at the category, brand or quantity level.

Continue reading "Shopping Decisions Made In-Store" »