Marzetti

Challenge: Disappointing sales required Archbold to develop a merchandising strategy and packaging to move more Marzetti's Carmel Apple Dip at major grocery stores and big box retailers.
Archbold Result: After analysis, we determined that new graphics would likely create the sales action desired. Our Graphic Design Group developed an exciting new look for the pallet display stacking trays with outstanding results. Same store sales doubled as did the product volume for Marzetti's.

Valspar

Challenge: Furniture cleaning and repair kits were getting damaged at retail outlets resulting in the retailers sending Valspar back damaged cartons. Adding to their cost.
Archbold Result: By upgrading the a litho labeled E-flute carton, returns from the retailers dropped enough to more than cover the cost of the upgrade in materials. This solution also raised the perceived value of their Warranty Product.

Brasscraft

Challenge: People were tearing open the shrink wrapped cartons Brasscraft’s plumbing and repair kits were in to check out the product resulting in store loss and damaged packaging returned to Brasscraft.
Archbold Result: Archobld designed a polyethelyne windowed carton to allow customer to see what was inside as well as not damage the product when opening the product to see what was inside the carton. Result was the retailer not returning as many damaged cartons of product and happier customers at retail.